You’ll be surprised to know that over 600 million blogs decorate the interwebs, and many of them are making a decent income, which means yours can too! Whether your blog exists to supplement an existing business or you want it to be the main money-maker, it’s time to know how to make money as a blogger.
You make money with a blog by using affiliate links, writing sponsored content, and advertising networks. You can also sell digital products or offer readers premium content to create additional income. Along with the money-making methods, you’ll need to know how to manage your blog to see results.
If you want to get the most out of blogging life and potentially a living off it, these tried-and-true insights will set you on your way. This guide has everything from blog management to the nitty-gritty revenue methods!
The Benefits Of Earning Money Through Blogging
Blogging is an art; like any art, it takes dedication and patience to make a masterpiece out of it. Making money through blogging has brought many people success, and you could be one of those people. First, you must believe it and then be brave enough to take the vigorous steps necessary to make your blog profitable.
It may seem like an unlikely way to make money. Starting and running your blog will leave you questioning everything, but persistence and determination alone are the qualities that will reach success – but enough about the complex parts; blogging is endlessly rewarding for more than just money.
Besides money, some other advantages your blog will bring include:
- Personal growth and well-being
- Learning new and fascinating facts
- New skills
- Connecting with like-minded people
- Finding and possibly creating a community
- Teaching others new things
- Possible travel opportunities
- Promotes an existing business
The Importance Of Choosing A Profitable Niche
The first step to making money from blogging is finding a niche. A niche is a subject focus area with grouped characteristics that your blog will cover. You could have a health and fitness niche or a travel one, and you can even get specific, like a blog that focuses on van-life travel.
Without a niche, your blog will confuse readers and fail to make lasting relationships with your readers – plus, search engines will rate it poorly in search results, and you’ll hardly show up when people look for content.
A niche gives you direction, which allows you to write better-quality posts. In turn, readers become devoted to your blog because the information you provide is relevant, trustworthy, and valuable rather than random and confusing. People like familiarity, and so do search engines; with that, your blog has better commercial value.
To find your perfect blog niche, you need to find something that excites you and has relevance to the public. You can sift through your interests, knowledge, work experience, hobbies, and anything you feel comfortable writing about and conclude on what subject matter you’d like your blog to cover. Note that 74% of most visited blogs have food, lifestyle, travel, or art as the central niche.
Research Your Target Audience
Another way to discover your niche is to find out information about your target audience. You’ll want to narrow them down because you want to profit from them like you would in a business.
- You can ask yourself questions like:
- What are their interests that match your knowledge?
- How old are the people you want to blog for? What is something they worry about?
- What kind of information do they want to know?
Once you’ve asked yourself many questions about the audience you’d like to appeal to, you can take that information and run with it to the perfect money-making niche. You’ll profit from this knowledge because you have something your audience needs and know how to write in a way that tugs on their emotions and desires.
Consider Niche Trends
Before getting set on your niche, you’ll want to consider niche trends for a wider reach. Your niche could be industry, audience, or subject-based. Industry-based content refers to a broad subject like finance or travel, and you can research what’s trending within the industry.
Audience-based content would depend on your target audiences, like newlyweds or solo travelers, so you’ll want to stay updated on their interests. Subject content refers to niches like celebrity news or movie reviews, and you’ll want to compete with similar blogs.
The best way to check if your content is trending within your niche is to use SEO tools that find how popular your subject matter is and how many people search for specific keywords you intend to use in your blog posts. Comparing your ideas to competitors and using SEO tools will help you stay on trend within your niche.
The Power Of High-Quality Content
Your niche and its subsequent trends will help you find relevant topics, but the next step is to ensure your posts are of top-notch quality. It doesn’t help to write something sub-par because it could leave readers uninterested, which in turn lowers engagement and earning opportunities.
If your content is of low quality, search engines like Google are also less likely to suggest it when people search for something, and your blog will get lost in the sea of endless results. Good quality content and higher engagement equal a higher search rating, more readers, and better earning opportunities.
If you write valuable blog posts that appeal to your audience and provide them with helpful information, they are more likely to share your work, return to your blog, and click through other posts. Quality posts also give you a higher chance of readers subscribing to your mailing list to read future posts, which generates more traffic.
Some tips for writing high-quality content include:
- Ensure your content is easy to read.
- Keep your content updated.
- Write for your audience, not yourself!
- Make sure you fact-check your writing.
- Focus on content quality over length.
- Use the right tone of voice for your audience.
- Don’t copy other blogs, and be original as far as possible.
Focus On Evergreen Content
Evergreen content is content that remains relevant through the test of time. Once you publish a blog post, it helps you choose something that stays significant for an extended period so that readers can find something that helps with a common issue. Fad-based posts can be useful but will become redundant information once a new trend comes along.
Evergreen content improves the quality and trustworthiness of your blog. Evergreen subject matter usually includes how-to posts and in-depth reviews that stay true long after you’ve posted. This type of content also improves your search engine rating, as the more people click on the post, the higher it ranks in search results, improving your overall blog rating.
Use Attention-Grabbing Headlines
If you want your blog to shine out among the rest, using witty, attention-grabbing headlines will be the first thing readers see. A strong headline will gain interest and get readers to click through to your blog due to the curiosity your title evokes.
To write a strong headline, you’ll need to find the best keywords that readers will use to search for the information you’re providing and then arrange them to describe your content in an exciting way. Great headlines also improve your search ranking.
It is also important that your headlines aren’t just clickbait and stay true to your content. Your post headlines should introduce the topic and what your post will cover in a short, punchy way that provides value to a reader.
Which headline looks better? “How to Write A Book,” or ‘”How To Write A Bestselling Book: Everything You Should Know.” Headlines are about creating interest by touching on things that are important to the reader.
Building A Loyal Readership
Building a readership keeps a constant flow of website traffic, which is key to making money from blogging. You’ll want a constant influx of readers to build your blog community, as it builds trust and makes your blog a dependable resource for others.
To get a loyal readership, you’ll want to monitor which posts do better than others and write new ones based on the most popular topics that appeal to your audience. The most helpful way to keep readers returning is to create a mailing list so that people can sign up for updates when you post new content.
A mailing list is essential for any blog, and you’ll make more money by directly contacting your readers. The top way to entice people to join your mailing list is to offer a free resource like a PDF, book, or discount when they sign up. The other ways to build a loyal readership include regular engagement and taking advantage of social media.
Engage With Your Readers
With a mailing list, you have the golden opportunity to connect with your readership. You can learn more about your target audience by analyzing your mailing list and which emails have the most click-through rates.
You can craft emails that make your audience feel seen and appreciated, which maintains loyalty. You can also have a feature on your blog where people can leave comments. Finding out what your readers say allows you to find ways to stay relevant, improve current posts, and create content that keeps people coming back for more.
Instead of just sharing content and sending basic emails updating your readers on what’s new, find ways to include them by asking questions, creating short questionnaires, and answering their replies when they interact.
Another worthwhile touch is to give your readership fandom a name; for example, if your blog is ‘Crypto World,’ you can call your readership The Crypto Crew. It’s always best to address your mailing list members by their actual names, but adding a readership title makes them feel special.
Leverage Social Media
If you intend to make money from your blog, you’ll want to take advantage of social media to increase traffic and maintain your readership community. Without social media, your blog might never see any new readers, and it is arguably the most critical tool in maintaining your blog.
The first social media outlet, which is often overlooked, is Pinterest. Pinterest is a web traffic machine, and you’ll see impressive results by creating a blog profile and making a pin for each post. Pinterest makes it easy for users to reach your blog with a simple click, and because their Pinterest search shows you as significant, they won’t need much convincing to read your blog.
Instagram is another widely popular platform, and with over 2 billion monthly users, many match your niche and target audience. You must create an aesthetically pleasing profile that shares micro information from your blog posts and inform them of all the valuable material you have for them on your full blog. You should have a link to your blog on your profile so interested users can click through to your site.
The other two most blog-friendly platforms include Facebook and Twitter.
Now that you know the basic outline for creating web traffic and a dedicated readership, you’ll want to know how to profit from it. The primary way to make money blogging is to run adverts and use affiliate marketing. These two methods allow you to make money from the get-go, but there are a handful of other non-advert ways, such as offering premium content and selling digital products.
One success story of someone who makes money from blogging is travelingpetitegirl.com, which is run by a girl named Jojo. She shares her knowledge of operating blogs, gives you the ins and outs of making money from them, and how to create engaging and relevant content. She is a thriving example of taking industry knowledge and creating a profitable blog.
Google AdSense displays adverts on your blog in a designated area. You make money from the number of views and interactions the ad receives, which is where web traffic comes into play. Other factors that influence your AdSense earnings are your location and blog niche.
Google pays you because of the exposure they have to your audience. The ads that show to your readers remain relevant to your content, so you don’t have to worry about an advert about flights on your ‘How To Paint a Rose In Oils’ post. Google AdSense is smart enough to advertise paints or canvases to supplement your content.
You don’t need to worry if you’re starting out because you will still qualify for Google AdSense because they pay you for results, not for featuring on your blog. You must ensure your website functions correctly and has a proper navigation bar to qualify.
Instead of AdSense, you can offer advertising space directly to a partner. Another option similar to AdSense is Media.net.
Affiliate marketing is where you earn a commission from a link to a product or service you’ve endorsed on your blog. Companies like Amazon have an affiliate program where you can use a link, and every time someone purchases something through it, you get a kickback.
Writing a review on affiliate products related to your niche might convince your readers to purchase it, so it is important to have trustworthy, high-quality content. If you have a travel blog and write a post about camping in Michigan, you can link the best tents and camp gear.
Maintaining your blog’s integrity is vital, so if you use affiliate marketing, you should remain transparent about it and be responsible about what products and services you suggest. Be sure of the quality of your affiliate product or service, and preferably only suggest things you’ve actually used. Note that it is sometimes a legal requirement to disclose your affiliate partnerships.
Sponsored blog content can rake in a decent income. Sponsored content can include product or company reviews and related recommendations.
You’ll need to do some of your own hunting on this earning opportunity by searching for brands you want to work with and pitching ideas to them. You can also peek at your competition and get in with some of their supporting brands. You can also look at what Google AdSense suggests to your blog.
Like affiliate marketing, you will want to remain transparent with your readers and ensure that your recommendations are good quality and suited to the niche. Your sponsored content should follow an honest approach and never look like a spammy sales pitch, as you’ll lose your reader’s trust.
Affiliate marketing and sponsored content should not be the focus of your blog, even though you intend to make money. You should write non-affiliate or sponsored posts to prove that your blog is more than selling things to the public and that you offer value beyond product recommendations.
Maximizing Blog Revenue
Maximizing revenue is more than creating money-earning content. You must manage your blog well, interact with your readers, market through social media, create engaging content, and stay relevant to your niche. A ton of work goes into a blog, and even more so when you intend on making money.
The key to earning money by blogging is to find harmony between helpful content and content that recommends things that make a profit. Stay aware of trends, try reviewing products related to the trend, and approach your audience with the stance that you want to help a small business within your niche rather than make money by advertising.
The other priority when it comes to blogging is that consistency is key. It doesn’t help to blog once a month because you’ll quickly lose relevance, and readers want a trustworthy source that remains updated.
One thing that will build traffic and have you rank as one of the best blogs in your niche is focusing on SEO strategies like using keywords and creating high-quality, search-worthy headlines and content.
Offer Premium Content
Once you’ve reached a decent following of monthly readers, you can further monetize your blog with premium content that people need to pay to read. You can create a monthly or yearly subscription that gives readers full access to your posts.
Having a premium community platform where you and your dedicated audience interact is also a unique way to monetize your following.
To get readers interested in your premium content, you can offer previews of your full posts to engage interest. Avoid making your affiliate and sponsored posts premium content.
Create Digital Products
Since your blog has some authority in knowledge within your niche, you can easily profit by making digital products that sell your relevant know-how. People trust your blog, and if you’ve gained enough readers, you can give them more and make money from it.
Digital products allow you to earn a passive income because once you’ve made the product, all your work is readily available to be sold; all you need to do is maintain your blog and advertise what your product offers.
Teaching others your skills is the way to make the most money from blogging, so if you have the time and know-how, coaching will bring in a ton of money and help build trust in your blog.
Some digital products you can sell include:
- Graphic design tools
- Courses and tutorials
- Printable documents
Get Started Today
Blogging is one of the most rewarding ventures for more than money-making reasons. You’ll get to learn more about your passions and find a community of like-minded individuals. You’ll need to narrow down your blogging niche to get the most appeal out of your blog, and then you’ll need to provide well-thought-out, quality content to create engagement.
You’ll want a mailing list to create a loyal readership and use social media like Pinterest and Instagram to gain traffic. To make money from blogging, you can use Google AdSense, Media.net, affiliate marketing, post sponsored content, and create premium content and digital products. Now that you know how to monetize blogging, you can get started on this most thrilling adventure!