How often should you blog

How Often Should You Blog? – Blog Post Frequency in 2022

Last Updated on September 29, 2022 by Chris

Whether you are new to blogging or have been at it for years, you may wonder how often should you blog.

Ideally, you should post at least new blogs 2-4 times per week to keep your readers engaged and bring in new subscribers. However, blogging 5-6 times per week may be your best bet to ensure you receive enough traffic.

This article will cover everything you need to know about blogging frequency and what you should consider when posting. In addition, you’ll learn the best times to post new content and the ideal length for a successful post.

How Often Should You Post a New Blog Post

How often should you blog varies depending on the size of your business. For example, a small business probably only needs to blog a few times a week, unlike a larger business that should post more often.

Here is a breakdown of how often you should be blogging:

  • For organic traffic – 3-5 times a week
  • To build brand awareness – 1 -3 times a week
  • Small brand – 2-4 times a week
  • Large brand – 4-5 times a week

For reference, a small brand has a limited team and writing staff to help deliver weekly posts. On average, you should post at least eleven blogs a month; however, that number can go up to sixteen for a more prominent brand.

Why Blogging Often is Important

If you are trying to grow your business, it’s essential to keep your blog active and relevant. With the number of blogs available today, you have to make your brand stand out amongst the crowd.

In addition, blogging often will help your blog rank higher on Google and bring more traffic to your site.

There are several reasons why blogging often is essential, including:

  • It helps build organic traffic and brings more people to your site
  • Make readers aware of your brand
  • Readers sharing your content bring in new subscribers
  • Allows you to share pertinent information about your brand 
  • Create bonds with clients and readers 
  • Gaining new leads can help grow your business

While keeping a continuous stream of blogs is vital throughout the month, you also don’t want to burn yourself out. If your blogs aren’t hitting the right audience, you might consider your delivery and how often you post.

Factors to Consider While Blogging

Regarding blogging, there are several things to consider, as not everyone has the same goal when they start a blog. While numbers are great, they don’t define the success of your blog.

In addition, you want to have a system before you start cranking out several blogs weekly. So here’s a look at what you should consider while blogging.

1.)  What Are Your Goals?

If you aren’t concerned with gaining new traffic and want to engage your current subscribers, you will be good at blogging a few times a week. However, in competitive markets, you’ll want to blog more to keep readers engaged in what you have to say.

Here are a few goals to consider when deciding how often to blog:

  • How concerned are you with SEO?
  • Are you trying to grow your business?
  • Do you have a plan in place ahead of time?
  • Are you trying to increase your income with affiliate marketing?

Understanding your ultimate goals will help you know how often you should blog to receive results.

2.) Who’s Your Audience?

You cannot write a successful blog without understanding your audience. If you aren’t sure who you are writing to, you need to pause and figure that out.

Consider your audience as you write and decide whether your content is engaging and easy to read. If you struggle with it, then so will your readers.

In addition, if your active readers work full-time, they will likely benefit from one or two weekly blogs. However, someone with a more flexible schedule will enjoy multiple blogs sent to their inbox each week.

3.)  What are Your Resources?

If you work solo, you can’t expect to produce tens of blogs a week. However, you’re more likely to pump out multiple blogs if you have a team behind you. Remember, you don’t want to burn anyone out, so consider realistic expectations when you hand out assignments to your team.

If you are stressing over new content, consider the following pieces of advice to get you going:

  • Bring in guest posters
  • Update previous content
  • Hire a contractor or freelancer to help occasionally
  • Take a look at what your competitors are talking about

Remember, you don’t want to steal your competitor’s work; you want to see what active audiences want to hear.

Finally, if you are passionate about your blog, you want to ensure you don’t wear yourself out trying to release new content. Instead, go easy on yourself and reach out to all possible resources to help your blog succeed.

Tips for Writing a Successful Blog

blogging

While it’s vital to understand how often you should blog, it’s also essential to know how to write a successful blog. The more useful and informative your blogs are, the more likely your readers will share them and bring traffic to your site.

Here are a few tips to follow as you begin blogging.

1.)  Quality is More Important Than Quantity

You read that right; quality is more important than quantity. For example, you can crank out several blogs a week, but if it’s not engaging to the reader, you aren’t benefiting your blog. Instead, you are wasting your time while you can spend time working on quality material.

Readers want to get to the point quickly, and if you go on for several hundred words before getting to the point, you’ve likely lost them. The average successful blog is just over 1000 words, but if you have a faithful following, you might have to produce a blog of several thousand words to keep them engaged.

However, if you don’t post more than once a week, you may benefit from a longer post. Remember that long-term readers are more likely to engage with longer posts.

2.)  Do Some Experimenting

You aren’t able to build your blog in one day. Sometimes, you need to experiment with what works and what doesn’t. For example, if you don’t see an uptick in traffic with one or two blogs a week, kick it up to four or five. But, on the other hand, you may notice you should go down in the number of blogs you post each week.

3.)  Be Consistent

To build your blog’s traffic, you must post consistently. In addition, if you post regularly, you’d better be able to track your success and measure how much you keep readers engaged.

While it can be tiring, the more you post and stay consistent, the better results you will see. To remain committed, choose which days of the week you will post, so it’s no surprise when it pops up on the calendar.

4.)  Know Your Metrics

You don’t want to post and walk away from your computer. Instead, keep an eye on the metrics of your posts and how they rank on Google. If you are trying to build your brand, you must know how well it is ranking in popular searches.

Also, consider the time you put into the post. Is the result worth how much effort you put into writing it?

5.)  Consider Your Content Strategy

It would help if you didn’t go blindly into writing blog posts, and it’s best to consider your content strategy before you begin. In addition, you should do some market research to see what people are interested in reading. Understanding what the best content should be will help make your blog successful.

It’s also wise to have a content calendar to know when you will release new posts. A content strategy keeps things orderly and will help your blog run smoothly.

Should You Post a New Blog Every day?

calendar

Posting daily will quickly lead to burnout, and only more prominent brands with plenty of writers should consider writing daily. In addition, if you post in a fast-paced niche, like news, then posting daily is likely required to keep readers engaged.

Here are the benefits of posting every day:

  • Greater chances of bringing in more traffic
  • Daily blogs are shared more often on social media
  • Keep loyal readers engaged
  • It shows readers you are an expert in your field
  • Daily posts are excellent for boosting search engine results

Now, let’s take a look at the downsides of posting every day:

  • Greater chance of experiencing burnout
  • The quality of blogs might go down
  • Difficult to stay updated and constantly release new content
  • It makes older content harder to find

It would help if you weighed the pros and cons to decide what is best for your specific brand, as one size does not fit all when it comes to blog posting. In addition, you can try posting daily; if it doesn’t make an impact, you know it is unnecessary for your blog.

When is the Best Time to Post a New Blog?

In addition to the frequency of blog posts, you also want to consider what time of day you are posting. Typically, the best time of day to post is on Monday mornings around 10 or 11 am, as most people are online at this time.

If you aim to get comments on your blog post, you want to post new content on Saturday mornings around 9 am. In addition, readers likely have more weekend time to engage with blog posts rather than on weekdays at work.

Remember, prepare to get lost in the shuffle with other engaging blogs. So, don’t be afraid to post later in the day if it is more convenient for you.

What is the Best Length for a Blog Post?

While the posting frequency of your blogs is crucial, so is the length of your posts. You want to keep readers engaged, so you must have at least a couple hundred words on a blog post.

However, a successful blog is usually at least 1000 words to keep readers interested and wanting more from you.

Also, remember that your readers don’t have all day to read your blog, so you need to get your point across efficiently. You don’t want 1000 words of fluff.

Here’s a good reference point for how many words you want to aim for to convey your message.

Number of Words Purpose of Blog
200-400Best for descriptions of services or products.
400-600It gives readers a taste of your work, but not enough to drive traffic to your site.
600-1000Educational posts that help build SEO
1000-1500Can being bringing organic traffic to your site
1500-2500Ideal for higher traffic and Google results; long posts bring more readers.

A higher word count is clearly correlated with a better Google ranking:

content length

Why Are Some Blogs More Effective Than Others?

Watching a competitor’s blog soar can be frustrating while yours stays flat. However, it would help if you looked at what it takes to make a blog successful. Consider the following when comparing your blog to one with a similar niche:

  • How long are you working on your blog?
  • How long are readers staying on a particular article?
  • How often are you publishing new blogs?
  • Are you utilizing help from contract jobs or freelancers?
  • Are you posting relevant material?

While comparing yourself to another blog is easy, you must consider what you are doing to build your brand. For example, if you are new to the scene, you must be patient to allow your brand time to grow.

If you occasionally post, you shouldn’t expect to receive the same amount of traffic as someone who posts several new blogs weekly.

Final Thoughts

Your brand’s size and goal determine how often you should blog, and you must remember that quality is more important than quantity. Small brands have a blog post frequency of  2-4 times per week, while more prominent brands should aim for 4-5 times per week. Also, remember to be consistent and understand your audience as you post.

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