Building your brand has various methods; utilizing the internet is one of the most effective ways to connect with your intended audience. Blogging and vlogging are two popular formats companies, and individuals use to boost and expose their brands.
Each brand has a unique target audience, and choosing to blog or vlog to build a brand requires careful planning and consideration. Both blogging and vlogging have unique factors that benefit brand building, and depending on the target audience, each will have a different effect.
Many companies and individuals consider these website types to promote and build their brand but are unsure which will provide the best chance of success. This article provides an in-depth look into blogging and vlogging, showing their inner workings and how each can contribute to brand building.
Benefits And Drawbacks Of Blogging
Both blogging and vlogging are great brand-building formats, although there are drawbacks to each that you must consider. Using blogging or vlogging requires a closer look at each’s benefits and drawbacks to help you choose the best one for your brand.
8 Benefits Of Blogging For Building Your Brand
Brand exposure is essential; effective tools like blogging will build your brand and widen your prospect range. Growth is essential, and here are some benefits of blogging and how it can improve your brand exposure and platform development:
- It improves the ranking of websites on Google and often gets preference with indexing which is good for brand building.
- You can embed keywords, interesting topics, and questions that lure customers and prospects to your website.
- A strong following is essential; blogging lets you provide interesting content about your brand to keep them returning to your website.
- Frequently blogging keeps things fresh and your target audience updated on the things happening, which in turn gets them returning to your website and builds your brand.
- It is a great platform to introduce new ideas, products, or knowledge, allowing you to launch, secure and build your brand.
- Connecting your blog to social media is crucial for building your brand and can enhance your SEO ranking.
- It’s considered a reliable online content source; its reliability will draw new prospects, followers, or clients to your brand.
- Blogging makes you money, and according to research, 63% of customers recommended by a blog buy the product.
Blogging Can Help Establish Thought Leadership And Authority
Blogging is considered a reliable internet information source. Its ability to promote expertise has led to many thought leaders providing essential, good quality, and well-researched information to thousands of followers. If you are an expert in your field, this is how creating blogs can help you establish yourself as a thought leader and share your niche.
- It lets you define your niche and provides a platform considered the 5th most reliable information source on the internet. With this reliability, you can show your expertise and establish yourself as a thought leader, improving your credibility.
- Blogging insightful, well-researched information and good-quality content will quickly reach a large audience and set you up as a reputable source and a thought leader.
- By creating blogs, your followers can engage in thoughtful conversations that often result in insightful discussions. It helps you to showcase your expertise and establish yourself as a thought leader.
- Linking your blog with social media lets you target a specific audience where you can share your expertise, and it is a powerful way to establish thought leadership.
- It lets you share a fresh perspective and challenge other authorities with quality research and conventual wisdom.
- It provides an opportunity to converse with other leaders in the field. It is a good platform where you can be taken seriously, improve your credibility, and grow into a thought leader.
- Blogging lets you update your audience on new information like advancements, developments, up-and-coming trends, and growth within your expertise. Growth and sharing that growth is essential to becoming a thought leader.
- Feedback from followers is essential and allows you to evolve and establish respect as a thought leader.
- It is a great platform to cultivate strong long-term relationships with followers, influencers, and experts, increasing your credibility as a thought leader.
- Creating blogs allow you to share positive reviews and feedback that adds to the credibility of a thought leader.
Drawbacks Of Blogging
Blogging is one of the best tools available to increase brand exposure, expertise, and influence, but the time and effort to become a successful blogger can be challenging. Here are some of the drawbacks:
- It takes hours of preparation, research, and expertise.
- It offers no guarantee of time and effort invested.
- It takes time and skill to master, and the process is difficult.
- Passion and expertise are not enough to keep a blog going.
- Blogging can hurt you or someone else’s business if done incorrectly and without thought.
- Being a successful blogger is time-consuming, a full-time job, and is difficult if you are a traveler.
Benefits And Drawbacks Of Vlogging
Vlogging is a great tool to expose your brand while building a personal connection with your clients. It provides the necessary visuals that set it apart from blogging and makes engaging with the audience a much better experience. There is only an upside to vlogging, for the most part, but there are drawbacks to consider.
5 Benefits Of Vlogging For Building Your Brand
There are various ways to get your brand noticed, and building good communication with your clients and potential prospects is essential. Vlogging can shine a light on your brand and increase growth while providing clarity and understanding. It is a fast-growing marketing method, and here are some benefits it offers:
- Providing a personal touch and a face to your brand gives the audience confidence. It makes customers feel they have a relationship with the company rather than engaging on a website.
- Visuals impact decision-making, and with vlogging, you can demonstrate your skill and knowledge, which builds trust and draws prospective customers.
- It has a high SEO factor; most Google searches are devoted to vlogs.
- Creating vlogs lets you bring some character to your brand and lets you be creative. Small things that take a hundred words to describe can be explained visually in seconds.
- The feedback rate is high, especially with social media platforms increasing the use of videos. Feedback is essential to brand-building; vlogging encourages clients and followers to engage.
Vlogging Helps Building Stronger Connections With Audiences
Vlogging is a great opportunity to personalize and build your brand. People love that personal touch, and it puts a face and personality to a brand, making them feel connected. Connecting with your client base or followers will strengthen relations and make them feel part of something great.
Here are vlogging tips to help you build a stronger connection with your audience:
- Carefully consider your tone and how you engage your audience. Setting a positive vibe will inspire confidence and trust and make you more relatable.
- Vlogging is all about the viewer, and growing your audience relies on its engaging factor. As a content creator, you must involve the audience and show interest in their opinion and view.
- Asking the viewer to comment, respond to polls, or ask questions will boost interaction which is essential if you want to connect with your audience. It is crucial to get the audience’s feedback so that you can adapt and improve to grow.
- Successful vloggers must have a healthy following, which means responding and engaging with the community daily. Communication is key if you are a vlogger, and the conversation must be two-way.
- Reply to comments and criticism positively and openly to reassure your audience that you have their interest at heart and that their input carries weight.
5 Drawbacks Of Vlogging
Vlogging is a strong and rewarding brand-building medium, but it has some drawbacks and factors you must consider to become a vlogger.
Here are the drawbacks:
- Using a phone to vlog is possible, but you must consider the quality of the production and how it will affect your audience. Proper editing software, sound, and video equipment are expensive and crucial if you are serious about vlogging. Spending a lot of money does not guarantee that it will be successful.
- After a video is uploaded on YouTube or other platforms, you are not allowed to edit it, meaning you must redo the whole video to correct a small mistake.
- Vlogging is time-consuming, and producing a good-quality video takes a long time. Also, consider the time spent recording, editing, thinking of new content, and uploading it. Quality content and production is essential; making one video takes hours and sometimes days.
- Search engines like Google rely on the text element to find content online, and videos are problematic to read, making them hard to find when searching.
- Videos sometimes struggle to upload. Watching a video online needs a certain internet signal strength, and depending on the internet speed of your audience, it may sway them to read a blog.
Considerations For Choosing Your Content Format
Choosing the wrong content format can harm a brand, and you must explore every option before committing. Selecting a brand’s content format can boost its exposure to new heights; a little insight into its inner workings will help you choose.
Tips For Choosing The Right Content Format For Your Brand
Good vlogs and blogs rely on quality content, and considering the format is essential for success. Before you jump into blogging or vlogging, you must choose the right content format. Choosing the right content format will give your audience the necessary information they need to highlight its relevance.
Here are tips and factors to help you choose the right content format:
First, it is necessary to consider the blog or vlog’s purpose. It is essential to its format to ask why you are creating a blog or vlog and what you want to achieve. Brand-orientated content, for example, must be well-researched and include specs, images, value, and other information.
A blog is great for detailed research with statistics, charts, and other information. A blog format can vary from light to more detailed data that provides an in-depth look into your specific position on a subject.
It would help if you considered vlogging to share content that requires a personal touch with visuals or actions. The content format in a vlog must interact with the audience; if your purpose is to build a connection quickly, vlogging is a better option.
In short, if your format is text, you must use blogging, and if it requires a video, then your format is better suited for vlogging.
Blogging requires good writing skills, and providing your audience with text information needs some writing expertise. If you are a good writer, blogging will come naturally to you, and its content format will depend on the readers’ ability to understand and relate to your writing style. Consider the reader’s expertise when you blog to ensure the message is clear and on target.
If you are well-spoken and find it easier to talk than write, vlogging suits you better than blogging. If you can better transfer your expertise orally and have confidence, vlogging allows you to reach an audience quickly with a lot of impact.
How To Assess Your Brand’s Unique Needs And Goals
Whether you choose blogging or vlogging, it is essential to identify your brand’s goals and establish what you expect to achieve over a specific period. There are various factors to consider when setting goals for your brand, and a proper assessment is essential.
Here are five ways to assess your brand’s needs and goals:
- Creating brand Awareness will help establish brand recognition, and you need to assess how many people you want to reach with this strategy.
- If part of your brand is to resonate with your client, it is essential to create an emotional connection. The goal is to be personal and engage in their needs and pains.
- Distinguishing your product or service will help you stand out from competitors, and you need to establish if you want to share the market or be unique.
- If your brand is a long-term project, it is essential to create trust. Professionalism provides credibility to a brand and instills trust.
- It is essential to find what motivates your target to purchase your brand and to emphasize and promote it to improve your brand’s standing in the market.
Importance Of Considering Your Target Audience
Being successful as a blogger or vlogger requires knowing who your target audience is and how to appeal to them. Promoting your brand to the wrong audience can potentially harm your brand and lead to financial loss. Whether you use blogging or vlogging, the goal is to reach a specific demographic that will relate to your expertise, product, or service, called a target audience.
Your blog or vlog content must reach an audience that can understand, relate to, and use the information or product you provide. There are crucial factors you must study when you consider a target audience if you want to be successful.
Here are factors that will help you consider your target audience:
- Marital status
- Education level
Focusing your efforts on the wrong audience will mean you will have no traffic, interest, response, or growth. In short, targeting the wrong audience will eliminate your relevancy. Throwing your audience web too big will make it hard to focus where your efforts have the best results.
Case Studies: Successful Brands Using Blogging And Vlogging
Various companies worldwide use blogging or vlogging to promote their brand, and most are successful. Here are examples of companies that embraced vlogging and blogging to grow and expand.
Successful Brands That Use Blogging
Business owners know the importance of a strong online presence when developing their brand. Innovative blogging is a great way to promote and expose a brand. Here are examples of brands that use blogging successfully:
Purity Organic (Sweet Leaf Tea)
Sweet Leaf Tea is successful with its blogging sales strategy. The company uses casual fonts with an informal approach that draws customers rather than a marketing strategy. Sweet Leaf Tea’s blogs highlight what happens behind the scenes and their employees to highlight their transparency, generating more sales than a marketing strategy.
Sweet Leaf Tea’s informal approach strategy shows that successful branding goes beyond marketing, and transparency is just as effective.
VineBox uses a unique blogging format that targets a subscription-based audience to enjoy wine tasting every month. The blog entices wine lovers to become part of their select subscriber list and to get in-depth lessons on various wines. Their blog uses content marketing to find new members and promote their brand via a subscription box.
Promoting a subscription draws clients without a large financial expectation, quickly expanding your audience and client base.
Successful Brands That Use Vlogging
Various companies avoid using vlogging to market their brand, although its effectiveness is surprisingly high. Here are examples of brands that use vlogging successfully:
Adobe is a well-known brand, and its use of vlogging inspires various other companies to follow. As one of the world’s biggest software developers, Adobe produces high-quality videos of live events and collaborations with prominent figures to draw clients.
Adobe’s vlogging proves that you do not have to be on camera to attain great results, and getting customers to interact with your brand on camera is just as effective.
Food magazine Bon Appétit is ahead of competitors with their use of vlogging, where they create videos in their test kitchen with various characters that provide a sitcom atmosphere. Although it is all about Bon Appétit, the videos generate a homely mood that draws clients to experience the same feeling from their magazine.
Bon Appétit is an example of how to embrace technology. Many competitors are scared to leap into the vlogging future, but you should see it as a challenge that can transform your brand into a household name.
Combining Blogging And Vlogging For Maximum Impact
Many people do not have the time or patience to read blogs, and others find vlogs do not provide adequate information. Combining both is a good way to enlarge your audience and maximize your impact.
4 Ways To Use Blogging And Vlogging Together
Blogging and vlogging produce great brand-building results, and various companies use both to increase effectiveness. Some brands are not equipped to use them together, but if you are considering combining both, you must consider the various factors. Here are four tips to help you if you want to combine the two:
Use Your Vlog To Inspire Your Blog And Vice Versa
Vlogging is great for getting an audience hooked on your brand, service, or expertise. Once the person is hooked through your video, you can refer them to your blog for a more detailed explanation and an in-depth discussion.
Referring those reading your blog to a video where they can visually interact can have a big impact and keep their interest to return or subscribe to your blog in the future.
Include Links To Your Content
If you discuss a specific product, topic, or brand but do not want to go into small detail but still want to provide your reader or viewer with more info, consider using links. Providing a link on your blog to one of your videos and vice versa will increase your SEO (Search Engine Optimization). Drawing traffic with links to your other videos and blogs maximizes its impact.
Spice Up Your Blog Posts
Placing a video between your blogs switches things up and draws the reader back in before he/she becomes bored. Combining vlogging with blogging also lets you create some excitement for them to continue reading and maximize your impact with diversity and variance.
Post A Transcript Of Your Vlog/Video On Your Blog
Sometimes it is hard to relate to someone on a video due to his/ her accent, talking speed, or some other reason, but they still want the information. Providing a video transcript resolves that issue, but you can also load it on your blog for those who prefer to read it.
Benefits Of Using Both Formats
The benefits of using blogging and vlogging in tandem are something you must consider and will increase your reach without losing your demographics and target audience. Some people love to read, while others prefer visuals like videos to get their information. The content is the same, but the audience increases due to the format through which it is delivered.
Choosing only to blog means you lose out on all those who do not like to read but prefer a video and vice versa. Using blogging and vlogging in tandem can double your audience without changing content.
Here are the benefits of using blogging and vlogging in tandem:
- It builds trust and authority and establishes your brand, skill, expertise, and service to a broader audience.
- Combining both can double your target audience and boost your SEO (Search Engine Optimization).
- Using vlogging and blogging in tandem lets you establish an audience on various platforms.
- If you are a blogger and add vlogging or vice versa, you will improve your skill and confidence in the field.
- Combining the 2 website types provide more ways for your audience to interact. Good interaction helps you to identify growth, strategy, and future topics.
- Using both in tandem lets you spread your content and its intensity without leaving your audience wanting.
- Blogging and vlogging are about reaching people; combining the two gives you a better chance of going viral.
- Using both lets you highlight one with the other to create a diverse format that draws the audience.
Three Tips For Creating A Cohesive Content Strategy
Creating a content strategy for blogging or vlogging can be daunting; combining the two may seem impossible. If you want to go viral, combining both formats are the best way, and it is more difficult than just managing one, but it is possible.
Here are tips to help you create a cohesive content strategy using blogging and vlogging:
When you combine two formats, you must not compromise the quality, message, and effectiveness. If you are a good blogger and want to add vlogging or vice versa but lack the skill, you must get someone skilled to assist you so that the quality of both formats is on the same level.
Combining two formats can increase ratings and sales, but you must consider how it impacts your brand. Sometimes adding a format exposes your brand to the wrong audience, which can create negative feedback for your loyal audience and damage your brand. To overcome this obstacle, ensure the added format stays focused and in sync with your current format and target audience.
Some consumers like the exclusivity of a certain format and could respond negatively to another format if they think it does not suit the brand. Before combining blogging and vlogging, get input from your current audience to see how they feel about another format.
Blogging and vlogging are ideal formats for building a brand, and they can target a large audience and produce great returns quickly. It is essential that you asses your brand’s goals and content to see which of the two will produce the most benefits and best results.